
Apricot Studios
by Momentum Productions Armenia
Explore stories that move people and markets.
COMING SOON
COMING SOON
Strategy • Direction • Production
Horizon X
Global Launch Campaign
Production • UI Integration • Grading
We created a high-energy, candid commercial campaign that highlighted the sleek aesthetics of Horizon's new tech. The result was a 45% increase in lead generation.
Our challenge was to make a technology product feel human and accessible. We avoided heavy CGI in favor of candid photography and natural, cinematic lighting on location in Toronto. The visual outcome was a series of films that felt like high-end cinema rather than ads. By focusing on minimalist compositions and a dark, cosmos-inspired color palette, we created a consistent brand world that stood out in a saturated market. Every deliverable was optimized for high-impact social sharing.






PORTFOLIO
Cinematic projects with proven results
Lumina
Artistic Series
Photography • Direction • Strategy
A series of candid shorts that elevated Lumina's brand perception in the luxury market. The project resultedLumina required a visual identity that felt as high-end as their products. We developed a series of cinematic vignettes focused on soft lighting and quiet moments. By using a charcoal and terracotta color palette, we ensured the films felt consistent and sophisticated. The project was shot on location in a minimalist North American studio, visuals.
Opal came to me with a clear ask: their skincare line was gentle, effective, and ingredient-focused, but their visual identity felt generic and overlooked. I redesigned everything from the ground up, starting with a new logotype that felt softer and more considered. The photography direction emphasized natural light and minimal styling—no aggressive shadows or clinical backdrops. I designed a label system that worked across multiple product formats (bottles, tubes, jars) while keeping a unified look. Typography was kept quiet and






All narratives crafted with cinematic intent by our specialized studio.
STUDIO
The artisans of visual narrative
We are a production studio that believes every project should feel like a piece of cinema. Based in North America, we help international brands tell stories that are both visually stunning and strategically effective.
Our approach is minimalist: we strip away the noise to focus on the authentic core of your narrative. No agency fluff—just high-impact visuals and tangible results.
EXPERT IN
Creative Strategy • Cinematography • Post-Production • Color Grading • Visual NarrativeArt Direction • Figma • Photoshop


STUDIO HISTORY
Founded
2018
Locations
North America / International
Specialty
GreenK Goods
Current
2023
2022
Our Core Collective
We are a specialized team of filmmakers and strategists dedicated to crafting stories that stick. Each project is handled with precision and






Marcus Chen
Post-Producer
Marcus manages the refinement of every frame, ensuring the storytelling remains sharp and the output quality is world-class.
Elena Thorne
Visual Director
Elena brings a cinematic eye to every project, ensuring that every frame tells a story and every story drives a tangible outcome.
Irene Adler
Production Manager
Irene oversees the logistics of our North American shoots, ensuring professionalism and seamless execution on every set.






Julian Gray
Cinematographer
Julian specializes in low-light, candid imagery that captures the raw essence of a scene. His work is the foundation of our cinematic look.
Sarah Lowe
Colorist
Sarah ensures that every project carries our signature dark cosmos aesthetic, with rich blacks and perfectly balanced terracotta highlights.
Leo Vance
Sound Designer
Leo creates immersive audio landscapes that complement our visuals, ensuring the storytelling is felt as much as it is seen.


FLOW
How we build your visual legacy
A structured, professional approach from strategy to the final cinematic frame.
STEP 1
Narrative Strategy
We define the story that needs to be told, identifying the emotional hooks and visual goals that drive your desired outcomes.
STEP 2
Creative Direction
We translate strategy into visual moodboards and scripts, defining the cinematic look and feel of the project.
STEP 3
Production
Our team captures the vision using cinematic lighting and candid direction to ensure authentic outcomes.
STEP 4
Post-Production
We refine the narrative through precise editing and a cinematic color grade that matches the dark cosmos aesthetic.
STEP 5
Final Delivery
We provide all master files and social cuts, ensuring your story performs across every platform and screen.


OFFERINGS
Cinematic Expertise
We provide end-to-end production for brands that demand a refined, minimalist look and high-quality storytelling.
Creative Strategy
Developing unique visual narratives that align with your brand's core values and resonate with international audiences.
Cinematography
Expertly crafted imagery utilizing high-end equipment to produce candid, evocative, and professional visual content.
Post-Production
Precision editing, color grading, and sound design that elevate raw footage into a polished, high-impact cinematic experience.
Outcome Distribution
Strategic formatting for all social and broadcast channels to ensure your cinematic content achieves maximum reach.
Ready to see what cinematic storytelling can do for your project? Let's talk
PORTFOLIO
Visual outcomes that speak for






Vanguard
Commercial Campaign
Production • Post-ProductionA high-contrast visual campaign for a tech firm, focusing on sleek Pitch Materials
Abstract geometric identity with bold typography for a developer tools company. Created logo system, digital
Echo Chamber
Short Documentary
Direction • Sound Design
An intimate look at urban North American isolation through candid, low-light cinematography and immersive audio.
Apex Ascent
Brand Identity Film
Cinematography • Color Grading
A minimalist brand film for a luxury North American outdoors brand, using natural light and rugged cinematic textures.
"They don't just film; they tell stories. The minimalist aesthetic and professionalism made the entire production feel seamless and high-end."
Mia Chen
Producer, Studio X
"The final result was beyond our expectations. A refined, cinematic commercial that perfectly captured our vision."
Mark Ross
Creative Director, Apex
"The cinematic quality they brought to our brand story was transformative. We saw an immediate shift in how our audience engaged with us."
Liam Vance
CEO, Horizon Tech
PARTNERSHIPS
Voices from the field
120+
Narratives captured
40%
Average view increase
10
Years of


FAQ
Clear process, better results
What is your production style?
We prioritize cinematic, candid visuals that focus on real-world storytelling. Our look is minimalist and refined.
How do projects begin?
We start with a strategy call to define your goals and visual requirements before moving into script development.
What is the timeline?
Short commercials take 3-4 weeks. Documentary features typically require 8-12 weeks for production and post.
TELL YOUR STORY
Let's create something cinematic together
Whether it's a commercial launch or a brand documentary, we are ready to bring your vision to life with professional clarity and cinematic depth.
