Apricot Studios

by Momentum Productions Armenia

Explore stories that move people and markets.

COMING SOON

COMING SOON

Strategy Direction Production

Horizon X

Global Launch Campaign

Production UI Integration Grading

We created a high-energy, candid commercial campaign that highlighted the sleek aesthetics of Horizon's new tech. The result was a 45% increase in lead generation.

Our challenge was to make a technology product feel human and accessible. We avoided heavy CGI in favor of candid photography and natural, cinematic lighting on location in Toronto. The visual outcome was a series of films that felt like high-end cinema rather than ads. By focusing on minimalist compositions and a dark, cosmos-inspired color palette, we created a consistent brand world that stood out in a saturated market. Every deliverable was optimized for high-impact social sharing.

A close up of a film slate being snapped in front of a lens. Background is a blurred cinematic set.
A close up of a film slate being snapped in front of a lens. Background is a blurred cinematic set.
Candid shot of a film editor looking at a color grading panel. Moody blue lighting, charcoal shadows.
Candid shot of a film editor looking at a color grading panel. Moody blue lighting, charcoal shadows.
Top-down candid shot of a script and a charcoal pen on a dark wooden table, terracotta lighting from a nearby lamp. North American office.
Top-down candid shot of a script and a charcoal pen on a dark wooden table, terracotta lighting from a nearby lamp. North American office.

PORTFOLIO

Cinematic projects with proven results

Lumina

Artistic Series

Photography Direction Strategy

A series of candid shorts that elevated Lumina's brand perception in the luxury market. The project resultedLumina required a visual identity that felt as high-end as their products. We developed a series of cinematic vignettes focused on soft lighting and quiet moments. By using a charcoal and terracotta color palette, we ensured the films felt consistent and sophisticated. The project was shot on location in a minimalist North American studio, visuals.

Opal came to me with a clear ask: their skincare line was gentle, effective, and ingredient-focused, but their visual identity felt generic and overlooked. I redesigned everything from the ground up, starting with a new logotype that felt softer and more considered. The photography direction emphasized natural light and minimal styling—no aggressive shadows or clinical backdrops. I designed a label system that worked across multiple product formats (bottles, tubes, jars) while keeping a unified look. Typography was kept quiet and

Close up of a sound mixer's hands on a fader board in a dark studio. Soft charcoal and silver tones with blue lighting.
Close up of a sound mixer's hands on a fader board in a dark studio. Soft charcoal and silver tones with blue lighting.
Close-up candid shot of a high-end cinema camera on a dolly track, soft focus background of an urban North American loft, warm terracotta accent lighting.
Close-up candid shot of a high-end cinema camera on a dolly track, soft focus background of an urban North American loft, warm terracotta accent lighting.
Sleek shot of a film monitoring screen displaying a high-contrast black and white scene. Minimalist studio setting.
Sleek shot of a film monitoring screen displaying a high-contrast black and white scene. Minimalist studio setting.

All narratives crafted with cinematic intent by our specialized studio.

STUDIO

The artisans of visual narrative

We are a production studio that believes every project should feel like a piece of cinema. Based in North America, we help international brands tell stories that are both visually stunning and strategically effective.

Our approach is minimalist: we strip away the noise to focus on the authentic core of your narrative. No agency fluff—just high-impact visuals and tangible results.

EXPERT IN

Creative Strategy Cinematography Post-Production Color Grading Visual NarrativeArt Direction Figma Photoshop

Minimalist shot of an editing suite in a charcoal-walled room. Two monitors glow with a dark cosmos blue color palette.
Minimalist shot of an editing suite in a charcoal-walled room. Two monitors glow with a dark cosmos blue color palette.

STUDIO HISTORY

Founded

2018

Locations

North America / International

Specialty

GreenK Goods

Current

2023

2022

Our Core Collective

We are a specialized team of filmmakers and strategists dedicated to crafting stories that stick. Each project is handled with precision and

Portrait of a creative lead in a dark studio. Moody lighting with a subtle terracotta backlight. Professional and focused atmosphere.
Portrait of a creative lead in a dark studio. Moody lighting with a subtle terracotta backlight. Professional and focused atmosphere.
A wide lens shot of a North American mountain peak at twilight, cinematic moody colors.
A wide lens shot of a North American mountain peak at twilight, cinematic moody colors.
A minimalist studio shot of a high-end lens reflecting a terracotta light. Sharp focus, clean composition.
A minimalist studio shot of a high-end lens reflecting a terracotta light. Sharp focus, clean composition.
Marcus Chen

Post-Producer

Marcus manages the refinement of every frame, ensuring the storytelling remains sharp and the output quality is world-class.

Elena Thorne

Visual Director

Elena brings a cinematic eye to every project, ensuring that every frame tells a story and every story drives a tangible outcome.

Irene Adler

Production Manager

Irene oversees the logistics of our North American shoots, ensuring professionalism and seamless execution on every set.

A wide cinematic shot of a sunset over an international coastline, reflected in a camera lens. Deep orange and blue tones.
A wide cinematic shot of a sunset over an international coastline, reflected in a camera lens. Deep orange and blue tones.
A handheld camera shot of a person walking through an international city at night. Grainy, cinematic, deep blue tones.
A handheld camera shot of a person walking through an international city at night. Grainy, cinematic, deep blue tones.
Cinematic wide angle shot of a film set at night, soft charcoal smoke in the air, deep cosmos blue shadows.
Cinematic wide angle shot of a film set at night, soft charcoal smoke in the air, deep cosmos blue shadows.
Julian Gray

Cinematographer

Julian specializes in low-light, candid imagery that captures the raw essence of a scene. His work is the foundation of our cinematic look.

Sarah Lowe

Colorist

Sarah ensures that every project carries our signature dark cosmos aesthetic, with rich blacks and perfectly balanced terracotta highlights.

Leo Vance

Sound Designer

Leo creates immersive audio landscapes that complement our visuals, ensuring the storytelling is felt as much as it is seen.

A cinematic shot of a film director looking through a viewfinder on a North American street at night. Moody, dark colors.
A cinematic shot of a film director looking through a viewfinder on a North American street at night. Moody, dark colors.

FLOW

How we build your visual legacy

A structured, professional approach from strategy to the final cinematic frame.

STEP 1

Narrative Strategy

We define the story that needs to be told, identifying the emotional hooks and visual goals that drive your desired outcomes.

STEP 2

Creative Direction

We translate strategy into visual moodboards and scripts, defining the cinematic look and feel of the project.

STEP 3

Production

Our team captures the vision using cinematic lighting and candid direction to ensure authentic outcomes.

STEP 4

Post-Production

We refine the narrative through precise editing and a cinematic color grade that matches the dark cosmos aesthetic.

STEP 5

Final Delivery

We provide all master files and social cuts, ensuring your story performs across every platform and screen.

A minimalist North American office space at night, one desk lamp glowing with terracotta light, cinematic atmosphere.
A minimalist North American office space at night, one desk lamp glowing with terracotta light, cinematic atmosphere.

OFFERINGS

Cinematic Expertise

We provide end-to-end production for brands that demand a refined, minimalist look and high-quality storytelling.

Creative Strategy

Developing unique visual narratives that align with your brand's core values and resonate with international audiences.

Cinematography

Expertly crafted imagery utilizing high-end equipment to produce candid, evocative, and professional visual content.

Post-Production

Precision editing, color grading, and sound design that elevate raw footage into a polished, high-impact cinematic experience.

Outcome Distribution

Strategic formatting for all social and broadcast channels to ensure your cinematic content achieves maximum reach.

Ready to see what cinematic storytelling can do for your project? Let's talk

PORTFOLIO

Visual outcomes that speak for

Candid shot of an actor in thought, leaning against a charcoal wall. High contrast lighting, North American urban setting.
Candid shot of an actor in thought, leaning against a charcoal wall. High contrast lighting, North American urban setting.
A close-up of a high-end microphone in a dark sound booth. Minimalist, professional, with terracotta lighting highlights.
A close-up of a high-end microphone in a dark sound booth. Minimalist, professional, with terracotta lighting highlights.
Medium shot of a cinematographer silhouetted against a bright window, holding a rig. Minimalist composition, charcoal and silver tones.
Medium shot of a cinematographer silhouetted against a bright window, holding a rig. Minimalist composition, charcoal and silver tones.
Vanguard

Commercial Campaign

Production Post-ProductionA high-contrast visual campaign for a tech firm, focusing on sleek Pitch Materials

Abstract geometric identity with bold typography for a developer tools company. Created logo system, digital

Echo Chamber

Short Documentary

Direction • Sound Design

An intimate look at urban North American isolation through candid, low-light cinematography and immersive audio.

Apex Ascent

Brand Identity Film

Cinematography • Color Grading

A minimalist brand film for a luxury North American outdoors brand, using natural light and rugged cinematic textures.

"They don't just film; they tell stories. The minimalist aesthetic and professionalism made the entire production feel seamless and high-end."

Mia Chen

Producer, Studio X

"The final result was beyond our expectations. A refined, cinematic commercial that perfectly captured our vision."

Mark Ross

Creative Director, Apex

"The cinematic quality they brought to our brand story was transformative. We saw an immediate shift in how our audience engaged with us."

Liam Vance

CEO, Horizon Tech

PARTNERSHIPS

Voices from the field

120+

Narratives captured

40%

Average view increase

10

Years of

Close up shot of a film light with a terracotta gel, casting a soft warm glow in a dark studio room. Minimalist and refined.
Close up shot of a film light with a terracotta gel, casting a soft warm glow in a dark studio room. Minimalist and refined.

FAQ

Clear process, better results

What is your production style?

We prioritize cinematic, candid visuals that focus on real-world storytelling. Our look is minimalist and refined.

How do projects begin?

We start with a strategy call to define your goals and visual requirements before moving into script development.

What is the timeline?

Short commercials take 3-4 weeks. Documentary features typically require 8-12 weeks for production and post.

TELL YOUR STORY

Let's create something cinematic together

Whether it's a commercial launch or a brand documentary, we are ready to bring your vision to life with professional clarity and cinematic depth.